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One sheet. Dissolves instantly. Pulls out mud and grass stains. No plastic left behind.
Try Aira
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| Dermatologist / baby-safe | ✖ | ✖ | |||
| Lab-verified stain removal | ✖ | ✖ | ✖ | ||
| Cost per load – delivered** | 16p | 30p | 51p | 18p | 21p |
| Space footprint | 90 g envelope | 4kg Jug | 3 kg jug | 120 g envelope | 450 g tin |
| Plastic-free packaging | ✖ | ✖ | |||
| Cold Water Friendly | ✖ |
* Brand states quick-dissolve; no independent 20°C data. Cost reflects the direct to consumer ('DTC') price as of 2/8/25.
of UK women say their skin is sensitive.
Almost 4 in 10 men say it too. That is the skin your clothes press against every hour. 1
saw dry skin improve in 2 weeks by removing the residue.
Doctors tested this on people with dry skin. They switched to a low-residue detergent. In 2 weeks, 76% saw their dry skin improve. The leftover detergent was the problem.2
Third-party verified. Every claim independently tested.
Medical-grade skin irritation test. Independently proven non-irritating for sensitive skin using hospital protocols.
Breaks down completely after use. Scientifically proven to leave no microplastics or harmful residue in waterways.
Responsibly sourced cardboard. No toxic glues or bleach. Fully recyclable with your paper waste.
100% plant-based ingredients. No petroleum derivatives. Third-party verification in progress.
Aira donates 1% of net revenue to Junglekeepers, a nonprofit protecting rainforest and Indigenous communities along Peru's Las Piedras River.
You shouldn't have to choose between a powerful clean and your family's well-being. Aira is the dermatologist-tested formula that delivers spotless clothes and relief for sensitive skin.