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Liquid detergent is built to cling to fabric. Fragrance is part of how it holds on. That is also why it never fully rinses out. Residue stays in the fibres. Wash after wash. Against your skin.
Aira has no fragrance to anchor and nothing to cling. It dissolves fully and rinses clean. Nothing stays.
Anyone can print "eco" on a bottle. Here's what the evidence actually says.
|
Eco Liquids |
Ariel / Persil |
Other Sheets |
|
|---|---|---|---|---|
| Rinses Clean | No residue | ✖ Leaves film | ✖ Builds up | ? Unverified |
| Works in Cold Water | Full power | ? Claims vary | ✖ Needs hot water | ✖ Known to clump |
| Third-Party Tested | OECD-301B & 439 | ? Vague claims | ✖ Internal only | ✖ Self-certified |
| Safe for Sensitive Skin | Dermatologist tested | Some variants | ✖ Synthetic fragrances | ? Unverified |
| No Plastic Jug | Cardboard only | ✖ Heavy bottles | ✖ Plastic jugs |
Every tick is independently tested. OECD-301B for biodegradability. OECD-439 for skin safety. We'll show you the methodology.
Third-party verified. Every claim independently tested.
Medical-grade skin irritation test. Independently proven non-irritating for sensitive skin using hospital protocols.
Breaks down completely after use. Scientifically proven to leave no microplastics or harmful residue in waterways.
Responsibly sourced cardboard. No toxic glues or bleach. Fully recyclable with your paper waste.
100% plant-based ingredients. No petroleum derivatives. Third-party verification in progress.
Aira donates 1% of net revenue to Junglekeepers, a nonprofit protecting rainforest and Indigenous communities along Peru's Las Piedras River.
Cold water. No stirring. Fully dissolved in seconds. What you can't see is the point.
Filmed in cold water.
Subscribe once. Never think about it again.
2-Pack · 120 Loads · 3 Months Supply
23p per wash · Shipping is on us. Forever.
30-day clean promise. Skip, pause, or cancel anytime.
Your first wash tells you everything.
30-day clean promise. Keep the box if not.