"My daughter's flare-ups stopped completely after switching. Her skin hasn't been this calm in months."
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STOP TRADING ECO FOR CLEAN.
"Football kit grass stains vanished in cold wash. Plastic-free. This is my laundry solution now." – Emma, Tampines
Aira is 100% vegan and never tested on animals. Our formula is plant-based and biodegradable.
What's inside:
What's NOT inside:
Third-party certified by OECD standards for biodegradability and safety.
Aira is specifically formulated for sensitive skin and is free from common allergens.
Safe for:
Free from:
Dermatologist-tested and hypoallergenic. If you have specific concerns, our full ingredient list is available above.
We ship worldwide with full tracking on every order. You'll know exactly where your order is, every step of the way.
Estimated delivery times:
Worth the wait:
Once you order, we'll send tracking details via email so you can follow your delivery. With a subscription, you'll never run out—deliveries arrive automatically on your schedule.

Third-party verified. Every claim independently tested.
Medical-grade skin irritation test. Independently proven non-irritating for sensitive skin using hospital protocols.
Breaks down completely after use. Scientifically proven to leave no microplastics or harmful residue in waterways.
Responsibly sourced cardboard. No toxic glues or bleach. Fully recyclable with your paper waste.
100% plant-based ingredients. No petroleum derivatives. Third-party verification in progress.
Even "eco-friendly" detergents often hide unnecessary chemicals. We cut the junk that adds zero cleaning power.
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"My daughter's flare-ups stopped completely after switching. Her skin hasn't been this calm in months."
"Grass stains from football practice came out in one cold wash. First eco detergent that actually works."
"No more guilt throwing plastic bottles in the bin. The cardboard box fits in my drawer and it just works."
Results vary by fabric and stain type. Risk-free with our 30-day money-back guarantee.
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| Dermatologist / baby-safe | ✖ | ✖ | |||
| Lab-verified stain removal | ✖ | ✖ | ✖ | ||
| Cost per load – delivered** | 16p | 30p | 51p | 18p | 21p |
| Space footprint | 90 g envelope | 4kg Jug | 3 kg jug | 120 g envelope | 450 g tin |
| Plastic-free packaging | ✖ | ✖ | |||
| Cold Water Friendly | ✖ |
* Brand states quick-dissolve; no independent 20°C data. Cost reflects the direct to consumer ('DTC') price as of 2/8/25.
Tear: 1 pre-measured sheet = 1 load. Prevents overdosing & chemical buildup.
Toss: Place in drum first. Dissolves instantly (even in cold water).
Wash: Rinse cycle runs clear. No sticky slime left on baby's clothes.